WHY INDUSTRIAL PRODUCT DESIGN DURING PRODUCT DEVELOPMENT
Nowadays, with the Internet, the access to market has become faster than ever before for almost anyone. Competition has dramatically increased. To survive the competition, companies have now no other choice than fighting by driving innovation, marketing and sales agressively. To keep high profit margin, the only key is the differentiation.
Customers are human being and they base their buying decision according to their wish, appeal and attraction to a product. Charming is one of those leverage which push to buying decision of a product. Product appearance , but also ergonomy is responsible for charming customer to purchase product. On this base, aesthetic, ergonomic and concept are as much important as functionality that a product propose.
There are an important number of designer on the planet and many have good idea and concept. It works well on paper and on 3D rendering. However, when it comes to the manufacturing capability, if their knowledge in manufacturing process are limited, then they might hit the wall finding out their concept, design, material choice and arrangement are not well aligned (or sometimes at all) with Asian manufacturing capabilities.
We quite often see client coming to us with design made by product designer having no manufacturing experience at all. They quite often have designed parts which are not machinable, or not optimized with DFM in mind. Then, time and money has been wasted by working on something that could never exist because of manufacturing or certification constraints.
HOW WE HELP WITH CONCEPTUAL PRODUCT DESIGN DURING PRODUCT DEVELOPMENT
If Asian industrial designers may know well the manufacturing process and constraint, they may not know necessarily well western trend and customer requirement. On the opposite, western product designers may not be fully up to date or knowledgeable about Asian manufacturing requirement and constraints. So, taking one or the other would not optimize the product design outcome.
At Presence Asia we supply conceptual product design services performed by western industrial designers having spent several years involved in Asian manufacturing environment. In result, they combine best of both worlds: they have double skills and have the advantage of both being western market trend oriented while in the same time having capability to anticipate Asian manufacturing constraints and certifications at the early stage of the design. Our engineers also work hand in hand with those product designer to make sure both design and engineering activities can be achieved fully properly.
HOW DO WE PERFORM CONCEPTUAL PRODUCT DESIGN DURING PRODUCT DEVLOPMENT
The Product Designer is in charge of giving an identity to the product: suggesting appearance, ergonomic, finishing, packaging. Hand to hand with the customer, he specifically defines and set some important key elements of the product.
Particularly, he is in charge of:
- Perform structured ideation and brain storming
- Define market target of a product
- Perform market research
- Establish product concept
- Suggest shape, material, finishing, style, color of product by considering mechanical and physical configuration
- Optimize and establish ergonomic of the product
- Create packaging design
The process is usually performed according to the following steps:
- Brainstorming and ideation
- Technical discussion
- Sketching
- 3D Rendering
HOW DO YOU BENEFIT FROM OUR PRODUCT DESIGN
For those customers who are based overseas, it is an advantage for them to have access to valuable Product Designer capable to understand quickly their need while making sure the manufacturing constraint are anticipated even before the engineering is done.
It is a strength to save time by avoiding beginner mistake because it accelerate the product development cycle, the time to market and allow to avoid waste of money.